Apparently Plymouth University in the UK conducted a study that tested Elaborated Intrusion Theory, suggesting that imagery is central to our cravings and that images give the brain a visual task to suppress urges.
Basically, cravings usually last only a few minutes, where the brain pictures the craving.
So, if this is me we're talking about, I am picturing Chipotle...
Supposedly, all the brain needs is a little distraction during the craving and then it passes!
Researches said that if you play Tetris (or in my mind, any little game) for short bursts of time, you will trick and distract your brain from craving Chipotle. Uh, I mean, food or booze or cigarettes or whatever it is that you're craving and you shouldn't.
Check out the story here. It links to the study (that I'm too lazy to read myself).
Anyone else downloading Tetris from the app store right now (or dreaming about Chipotle)?